Time to Place Your Bets – Even on Some Weird Wagers

It’s commonly known that Vegas is the place where one can legally wager on just about anything, provided the books offer the proposition bet(s). Gamblers love to put their money on weird wagers, especially around Super Bowl time. Now that the Supreme Court has overturned the ban on sports betting, we just might see more uncanny bets being offered in states that bid for sports books. Weird wagers are not unique to Vegas. The U.K also gets in on the action.

Here’s a collection of some of the most bizarre, weirdest, wackiest wagers ever made:

1979: The late Jackie Gaughn, owner of the El Cortez hotel in downtown Vegas, posted odds when the faltering U.S. satellite Skylab, was about to crash to earth. The odds were put up on where it would crash: 5/1 for one of the five oceans, 12/1 into the Soviet Union, 100/1 on California soil, 2,000/1 for a hit in tiny Rhode Island, and even 10,000/1 that it would crash into the El Cortez! Turns out it landed in Australia at 30/1.

1980: From the popular TV show Dallas: “Who shot JR?” Wagers were taken at the Castaways Hotel with odds on every cast member prior to the season ending cliff hanger episode, but the Gaming Control Board ordered a halt to all betting because someone had to have a script that knew the answer.

1981: Amidst the ongoing controversy over the murder of President John F. Kennedy, the grave of alleged assassin Lee Harvey Oswald was about to be exhumed to confirm identity. The sports book at the Union Plaza was quick to jump on the proposition bandwagon on whose body would be in the coffin. Odds were posted for: a Soviet agent, Jack Ruby (Oswald’s assassin) or an empty coffin. Due to concerns about the virtue of such a wager, the gaming commission put a lid on it. Turns out it was Oswald after all.

In the UK, it was 500/1 that the FBI will confirm that Elvis is still alive and another 500/1 that Michael and LaToya Jackson are one in the same.

UK bookmakers also offered 1,000/1 that Tiger Woods would become President of the US and 5,000/1 that Bill Clinton and Monica Lewinsky would marry.

A London resident named Matthew Drumbell placed a 1,000,000/1 wager that the world would end before the year 2000. Of course, who would be left to pay him if he survived? No pun intended on the man’s name.

During Super Bowl week in Vegas $ millions are tossed across the betting terminals to wager on one’s favorite team, and some weird bets as well. Here are some of Super Bowls’ past prop bets:

· Will singer Kelly Clarkston omit or mess up one or more words in the National Anthem? How long will it take her to sing it? Over/Under 1 minute, 34 seconds. Will her bare belly be showing when she sings it?

· If Quarterback Tom Brady’s son is shown on TV during the game, will he be wearing a Tom Brady Jersey?

· How many times will Patriots owner Robert Kraft be shown on TV during the game?

· What will be the first touchdown celebration? A ball spike, a dance, lay on the ground, a goalpost dunk, a Tim Tebow kneel, or kiss a cheerleader?

· What color Gatorade will be dumped on the winning team’s head coach? Yellow, orange, clear, red, green, blue? (Yellow was favorite.)

· Who will the Super Bowl MVP thank first in his post-game interview? Teammates, God, Owner, Coach, Family, No one? (Teammates were the favorite.)

Components of a B2B or B2C MarTech Stack

If you’re building a basic B2B or B2C MarTechstack then here’s a look at some of the components of a marketing stack.

Marketing automation

There are a plethora of marketing automation tools out there, and we at BlueOshan recommend HubSpot. HubSpot comes with a variety of different pricing packages based on the scale of your business and the kind of solution you’re looking for. HubSpot also integrates with a variety of widgets and other software in the market, making it a good contender for a marketing automation pick for your B2B or B2C martech stack.

Social media automation

Created in 2008, Hootsuite is a personal favourite social media automation tool of mine. Hootsuite also has a freemium model which is actually quite nice. Sprout Social is a huge fan favourite over at r/socialmedia. To be honest there are plenty of social media automation tools out there for you to add to your B2B or B2C martech stack. Whatever you do finally pick, make sure it plays well with your marketing automation tool.

Content management system

From WordPress to Drupal to Joomla, there are plenty of CMS to pick off the shelf. Your website is extremely important to your martech stack, so you need to be able to add or delete pages with ease. Having an easy to use content delivery system is vital for you to keep your content fresh. It will even benefit your inbound marketing efforts so choose wisely!

Advertising Technology

Google AdWords is a popular advertising service. In fact a lot of contenders of the Stackies 2018 had Google AdWords in their martech stacks. The right advertising campaign or goals will promote your business and so using the right advertising technology is important for your martech stack.

Customer relationship management

CRM plays a very important role in your martech stack. CRM will help you nurture leads that are on the top of the funnel, and also help you track behaviour and give you useful insights into your customer’s behavior. Since we have already recommended HubSpot for the marketing automation tool, you can add HubSpot CRM to your stack as well. HubSpot CRM is completely free to use, and will work well with your martech stack.

Email Marketing

Sending personalized emails to your leads and customers works wonders. Freemium email marketing software like MailChimp and Constant Contact are great for small businesses. Some marketing automation tools like HubSpot come with an email marketing suite that can do exactly what we are suggesting. Nurturing your leads and customers via email has proven to be quite successful and can be pivotal for your marketing efforts.

Data analytics tools

Although I have put this under a separate sub heading, most of the tools that we have mentioned above come with a dashboard experience that allow you to track various analytics. One of the most popularly used analytics tools by companies in their martech stacks is Google Analytics. You could even experiment with building a custom dashboard, with analytics widgets from all your tools in your martech stack.